Mobile marketing is just like any other marketing. You have to give the consumer what they want. If the consumer thinks they are being played for a fool then its a no go for the marketing. No matter where it is.
Consumers are smarter than ever and that’s why you have to be smart with your marketing.
CYNTHIA BORIS has a great article about this over on Marketing Land.
Take a look HERE and let me know what your thoughts are on the state of mobile marketing.
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